Training & support
Our commitment to your success begins the moment you decide to join us
We understand the journey to owning and operating a successful diner can be a daunting one.
It’s why we offer comprehensive training and support to ensure you are never alone. Our support system – led by a highly experienced team who have been there and done it – equips you with all the tools and knowledge necessary to thrive.
Location and setup
The foundation of any successful 12th Street Burgers franchise starts with choosing the right location.
We have an experienced network of approved commercial agents who will assist you in identifying and securing the optimal site for your diner, ensuring it meets our high standards for visibility, accessibility, and customer traffic.
Once a location is decided, we guide you through the setup process to transform the shell unit into a signature 12th Street Burgers diner. Our recommended fit-out company will handle the interior design, furnishings, decor, and signage, all tailored to create the perfect American-themed casual dining atmosphere.
If you prefer to use local suppliers, we are supportive so long as they meet our standards and offer competitive pricing.
Our goal is to ensure that your diner is aesthetically pleasing, functional, and ready to deliver an exceptional customer experience from day one.
Initial training and recruitment
Your success relies on cultivating a well-trained and highly motivated team.
Our comprehensive training programme teaches you the skills and knowledge needed to operate your diner efficiently and effectively. This includes how to recruit the brilliant staff who will make your franchise thrive day in, day out.
It begins with an intensive two-week course at our flagship Milton Keynes diner, covering all operational aspects, from food preparation and service standards, to health and safety regulations.
During this training, you will learn about our unique recipes, menus, and the operational procedures that set us apart. We also provide hands-on experience with our state-of-the-art POS system and other technological tools that streamline operations and enhance customer service.
Post-launch training
Training doesn’t start and end at our HQ.
You will also benefit from 10 days of onsite support post-launch. Our team will be there to help you and your staff transition smoothly into your new roles, addressing any challenges that arise and ensuring you are confident in your operations.
This hands-on training is crucial in the early days of your business and helps set the foundation for long-term success.
Ongoing operational support
Our leadership and franchise support team are always on hand to help you maintain the high standards 12th Street Burgers is known for.
Leverage our cutting-edge technology and AI tools to enhance your operational efficiencies, inform decision-making, and streamline inventory management. Such tools include our state-of-the-art POS that ensures order accuracy, reduces customer wait times, and is integrated with digitised records to streamline inventory management.
We also offer continuous support, including regular check-ins and audits, to ensure your diner is performing well and is as profitable as possible.
“From day one, the support has been outstanding. The team helped us find a great location and made the entire design and build project simple. Training has been outstanding and the monthly audits have helped us stay on top of our business.”
Kamran
Chatham franchisee
Marketing support
Building and maintaining a strong brand presence is essential for attracting and retaining customers.
Our marketing support begins at the local level and scales up to regional and national campaigns as more diners open. We help you to execute exciting and diverse marketing plans to generate buzz, drive foot traffic, and enhance customer engagement.
In short, we help you utilise the power of the 12th Street Burgers brand to attract new customers and keep existing ones coming back again and again.
Future planning
We actively participate in your strategic planning, offering experience-led insights and advice to ensure your long-term growth and success.
Whether you are looking to add to your 12th Street Burgers portfolio by opening additional locations, or want to devise a plan to scale and exit the business, we help you set realistic goals and develop actionable plans to achieve them.
Experienced leadership
Our success is your success. That’s why we have a highly experienced leadership team in place to guide you in achieving long-term success, rather than short-term gains.
Founder Adam Khan brings extensive experience as a multi-unit franchisee in the F&B space and he has built a franchise support team that understands the challenges and opportunities in the sector industry.
Whatever you need and whenever you need it, our leadership team is dedicated to ensuring you have access to the knowledge, resources, and mentorship needed to navigate the complexities of running a successful franchise with 12th Street Burgers.
